•Digital
strategy is a statement about the organization’s digital positioning, operating
model, competitors and customer and collaborator needs and behavior to achieve
a direction for innovation, communication, transaction and promotion
•Digital transformation is concerned
with moving the organization from its current state to one that involves
extending and exposing business processes outside the organization along the
dimensions of:
−External
Parties Participating in Digital Interaction/Collaboration – who of the many
parties in your organization landscape do you interact with digitally
−Numbers
and Types of Interactions/ Collaborations and Business Processes Included in
Digital Strategy – which types of interactions and associated business
processes do you digitally implement
−Channels Included in Digital
Strategy – what digital channels do you interact over.
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